Business Model
Status: Draft Owner: @bilal @danny Last Updated: 2026-02-15
Revenue Model
Decided. See PRICING_SPEC (docs/05-Specs/PRICING_SPEC.md) for the full pricing specification.
Summary:
| Motion | Model | Tiers |
|---|---|---|
| Growth (self-serve SaaS) | Fixed monthly tiers + metered usage | Starter £19.99, Pro £79.99, Premium £349.99 |
| Acquisition (agency sales) | Fixed monthly packages | Basic £1,000, Standard £2,000, Premium £4,000 |
| Partner (enterprise) | Custom contracts | Deferred until contractually required |
No free tier.
GTM
Owner: @danny
- Target: UK property managers with 10+ properties
- Entry: HMO operators (highest pain, most issues per property)
- Scale: Letting agents managing portfolios
Costs to Track
See Costs & Usage for infrastructure cost breakdown.
Key variable costs:
- LLM API calls (Claude primary, OpenAI fallback)
- Twilio (WhatsApp + SMS)
- SendGrid (email)
- Supabase (database + storage)
- VAPI/Retell (voice)