Business Model
Status: Draft Owner: @bilal @danny Last Updated: 2026-02-15
Revenue Model
Not yet finalised. Options under consideration:
| Model | Description | Pros | Cons |
|---|---|---|---|
| Per-property SaaS | Monthly fee per property managed | Predictable, scales with portfolio | May limit small landlord adoption |
| Per-seat | Monthly fee per user | Simple | Doesn’t scale with usage |
| Usage-based | Per AI interaction / message | Aligns cost with value | Unpredictable revenue |
| Hybrid | Base fee + usage overage | Predictable base + growth upside | More complex |
Key Questions to Resolve
- What’s the minimum viable pricing model for launch?
- How does the agentic AI usage factor into pricing? (LLM costs are real)
- Free tier / trial period?
- What does the competitive landscape look like? (Fixflo, Arthur, Goodlord)
- White-label pricing model?
GTM
Owner: @danny
- Target: UK property managers with 10+ properties
- Entry: HMO operators (highest pain, most issues per property)
- Scale: Letting agents managing portfolios
Costs to Track
See Costs & Usage for infrastructure cost breakdown.
Key variable costs:
- LLM API calls (Claude primary, OpenAI fallback)
- Twilio (WhatsApp + SMS)
- SendGrid (email)
- Supabase (database + storage)
- VAPI/Retell (voice)